To solve the end peeling problem of externally bonded and near surface mounted CFRP reinforced concrete structures，a new terminal embedded(TE)reinforcement method was proposed in the present study. Single shear pull-out tests with different reinforcement lengths were designed to compare and analyze the bonding capacity，the failure mode and the CFRP strain distribution. Nonlinear numerical analysis is conducted by using ABAQUS software to study the effects of various factors such as concrete grade and slot size on the bonding behavior of model interface. The test results show that the slippage between CFRP strips，concrete and resin glue can be simulated by using the Spring2 nonlinear springs. The TE method can effectively improve the interface bonding performance. The embedding section shows good anchoring performance. However，the bonding stress along the width of CFRP strip is not uniform. It is suggested that proper groove width and high-grade concrete can improve the bonding performance at the interface between the CFRP strips and the concrete.